WB Starts to Beg

Warner Bros is starting to embarrass itself about 10,000 BC, which it should have let die a quiet straight-to-DVD death. Instead, they’ve arranged to hook the full trailers for The Dark Night and The Incredible Hulk onto it in a transparent ploy to get people into theaters.

If you weren’t convinced that 10,000 BC was going to bomb after it got pushed twice and then overpimped on every billboard between Venice and Coney Island, I think attaching two of the most anticipated film trailer debuts of the year should just about do it. Don’t get me wrong, I liked Stargate and The Patriot (and secretly Independence Day), but the rest of Emmerich’s oeuvre is painful beyond words, and I don’t care how well Godzilla did at the box office.

10,000 BC is in theaters March 7th.


~ by Gabriel Malor on February 19, 2008.

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